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About Rodney

Rodney has spent the last 28 years honing his entrepreneurial and business skills. He has owned operated and sold numerous, profitable businesses during this time. Using proven business fundamentals and cultivating excellent business practises, he is a successful entrepreneur, business coach, educator and real estate investor.Success to him is “a thousand details”, and he has spent years developing systems and processes to ensure no detail is too small to be overlooked. Organization is the key strategy to mastering his “thousand details” philosophy as well as surrounding himself with like-minded, inspirational people. Rodney believes that every day presents itself as a learning opportunity and he is always looking for ways to discover new viewpoints. As a business coach, Rodney brings an abundance of life-skills and experience to his business coaching that he has translated into easy to understand habits for his clients to adopt as they develop their own business philosophy.

Rodney believes that “great businesses plan to be great” and with this principle idea, he recognizes that small business owners want to be successful. Rodney’s focus is to help business owners in their own entrepreneurial journey, regardless if it is a novice owner just opening a business, a business already operating or an owner who is ready to sell their business. One on One business coaching is provided by Rodney because he appreciates that no two businesses are alike.  During the coaching sessions, he focuses on his client’s needs, including business growth, cash flow and results.

As well as the One on One coaching, Rodney’s coaching services include a six-module Marketing Mastery program, an exceptional component that examines  the dynamics of family-owned businesses and speaking engagements. As a motivational and keynote speaker, Rodney uses his “gift for the gab” and engages his audience in enlightening conversations about real-life experiences. Rodney’s coaching style utilizes guided-learning, aimed at helping his clients succeed, by practicing proven principle-based strategies that achieve results. His coaching delivers the clarity and encouragement needed for business owners to make essential decisions with tangible solutions. Rodney’s primary goal is to ensure his clients succeed by finding creative, repeatable processes to increase their overall revenue, by leveraging low-cost leads produced through traditional and online marketing. Rodney practices what he preaches and his system is goal-oriented and customized to meet individual business needs.

Rodney’s Entrepreneurial Journey

Next-REI Corporation – Is a Real Estate Investment Company that purchases “Rental Real Estate Properties” and this remains a constant, part time business for me. We work with individuals who want to invest in rental real estate properties, but are concerned about their limited time and experience or dealing with tenants. This gives co-venture investors the opportunity to utilize the company’s time, experience, established network and expertise as leverage, and creates an exceptional win-win situation.

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Small Biz Mastery – This is an online resource for small business owners to access learning modules that have information and education for the “Do It Yourselfer”. There is limited interaction and is for the business owner that will roll up their sleeves and get the work done without guidance, encouragement or accountability.

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RodneyHough.com – A business advisory company that is more than simply coaching. Its main purpose is to help clients’ succeed in their own business venture. I use my experience and expertise to answer questions covering a broad range of topics, which affect the average small business owner. The personalized business coaching provides clarity to tough business decisions. We present sound solutions to questions concerning sales and marketing, bookkeeping, accounting software, taxation, organization, finance, buying/selling a business, business expenses, expanding a business and partnerships, etc.

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Ready Set Launch
Ready Set Launch – This venture includes internet marketing with automated lead follow up. This is a full service internet marketing agency with a primary goal of increasing overall revenues for clients. This is done by leveraging the low cost leads, produced through traditional internet marketing services, such as search engine optimization (SEO) and pay per click (PPC) programs. The advantage of this company is, the automated lead capture together with the automated follow-up marketing campaigns. This is what ensures success for small business, entrepreneurial clients.

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Rural Roots Catering
Rural Roots Catering – After selling the Cataract Inn, I received a lot of calls from past clients asking if I would help them out with parties and weddings they were planning. The majority of my former customers lived on large rural properties and estates, ideal for this type of event, hence Rural Roots Catering was established. It was during this time that I decided that we were capable of taking on large, complex events. We soon blossomed into a full service event and catering company able to handle every component required; from invitations, entertainment, rentals of tents, dance floors, electrical requirements, washrooms etc. If the client dreamt it, we could execute it.

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HoodEx Kitchen
HoodEx Kitchen Jani Inc. – Was a startup company, cleaning commercial, kitchen hood exhaust systems. The hood exhaust service is mandated and regulated by the Health Department and the Insurance Industry for the Food Service Industry. My focus for the company was to increase sales and obtain contracts with companies that would give us leverage for future business. While I owned Hoodex, I landed some very beneficial accounts; Swiss Chalet, Tim Horton’s, Toronto & Guelph Universities, Sky Dome and the Air Canada Centre to mention a few.

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Scarlett House Restaurant
Scarlet House Restaurant – I was approached by the owner of this property to see if I would be interested in taking over this unsuccessful restaurant business. At first, I was uncertain that I could make a go of it either but I considered it a challenge. The restaurant was tucked away in a commercial area with no residential area close by. It had no passer-by traffic and relied on customers that knew about it. After my assessment of the pros and cons I set aside $75,000.00 to fund the project. My chef business partner and I signed a month to month lease, and I made a simple plan and commitment to him. We would stay as long as the cash lasted, and if we saw no improvement and the business needed more money to survive, we would be out. Lunch service was always busy for the restaurant, but we just could not get a good flow of customers for dinner, and although we tried different marketing tools, the day came when we had to bow out. In hindsight, I know that we made the right decision. It is unwise to continue investing in a business that has little chance to succeed, especially after you have given it a good shot.

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Tralee Wedding Facility
Tralee Wedding Facility – This banquet hall was located on a large property and at the time was used mainly for horse shows and competitions. I believed the hall was vastly under-utilized and had great potential.I was introduced to the owner and over the course of a few meetings I managed to convince him to let me establish a wedding facility using the banquet hall and property. It was a spectacular property and a perfect setting for wedding celebrations. My business relationship with the Tralee owner lasted for more than two decades.

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Cataract Inn
Cataract Inn – This was my first true business ownership. Personally and financially, the investment of time, money and effort were HUGE. The idea was first developed in college, while earning my Hotel and Restaurant Management Diploma I was required to complete a restaurant project. I chose this restaurant because it actually existed and I was very interested in it. At the time it was a weekend only restaurant called the Horseshoe Inn. After completing my project I approached the owner and asked that, should he ever decide to sell would he please contact me first (it took me two years to persuade him to sell). My responsibility, Catering and Restaurant Sales, the outcome was annual sales revenue of one million. This business venture was the catalyst that changed my life, a 3:00am wakeup call, during the running of this business I had managed to get myself into 1.2 million in debt, and had no idea how it happened. The gift was, after many sleepless nights, I built a plan to get out of that debt and executed it.

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Rental Real Estate Properties
Rental Real Estate Properties – To earn enough capital to start in real estate, I first began buying and fixing up cars and selling them for a profit, for me the most profitable cars turned out to be buying, fixing and selling Corvettes. This business venture eventually provided enough capital for my first down payment on a real estate purchase. I began with renovations and the building of a basement apartment that was used to provide additional income. At work, I shared what I was doing with my colleagues who in turn asked me to help them renovate their basements into apartments. I was busier than ever, working on renovations projects by day and continuing to work as a waiter by night.

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Rodneys Catering
Rodney’s Catering – My entrepreneurial career kicked off when I first became a waiter. I didn’t think of it as just a job and treated my station (a group of tables I was responsible for) like it was my own restaurant. I envisioned that my customers were there because of my service and I worked like my life depended on it. During that time, I also teamed up with a chef-friend and together we began a small business by offering in-home catering and staffing services. This worked well because the restaurant that I was employed by was not offering catering off-site. My captive audience became my regular customers at the restaurant who liked my attention to detail and personal service..

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